The Walking Dead dominated fall TV social media interactions in 2016
By Adam Carlson
Fans of AMC’s The Walking Dead are very passionate, and interactions on social media sites like Twitter and Facebook dominated the fall TV discussions.
When it comes to fall television, AMC has the competition dominated with The Walking Dead. Fans love to watch each episode, continually making the program the top rated program on television and a cash cow for the network.
But there is another place where the zombie survival drama dominates, and that is on social media. Fans take to sites like Facebook and Twitter to discuss every detail of each episode, and the proof of that is in the 2016 fall report from Nielsen.
The Walking Dead was the #1 most talked about show on social media nad had nearly triple the amount of total interactions as the closest competitor. They were #1 on both Facebook and Twitter interactions, winning both platforms in a dominating fashion.
Here is the list of the top 5 shows in terms of social media interactions on Facebook and Twitter from the fall 2016 television lineup as shared by Nielsen (numbers listed in terms of thousands per episode).
| Rank | Network | Program | Total | ||
|---|---|---|---|---|---|
| 1 | AMC | The Walking Dead | 3,155 | 2,676 | 480 |
| 2 | FOX | Empire | 1,101 | 903 | 198 |
| 3 | FX | American Horror Story: 6 | 462 | 272 | 190 |
| 4 | NBC | The Voice | 441 | 290 | 151 |
| 5 | USA Network | WWE Monday Night RAW | 360 | 238 | 121 |
Empire has always been a popular program on social media, but it see it ahead of American Horror Story is a bit of a surprise, particularly with the impressive numbers on Facebook. Still, the massive numbers from fans of The Walking Dead have to be eye-opening to both viewers of the show and advertisers hoping to get their products seen on television.
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3.2 million interactions regarding The Walking Dead per episode is a lot of activity.
Odds are if you follow the #TWDFamily hashtag on Twitter or enjoy the Twitter Takeovers from cast members of the show on @UndeadWalkingFS, there is a massive community there for strangers to share their thoughts and opinions on each program. 480,000 tweets for each episode could also be considered low, since sometimes each post isn’t identified with specifics terms to find in the search.
On Facebook, AMC’s zombie show dominates. Many pages do a live message to discuss the popular show and Undead Walking on Facebook is always doing their best to get out fresh content to discuss the episodes as they air.
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Congratulations to fans of The Walking Dead for making the hit show such a massive event in terms of ratings and discussion. If not for the passion of these individuals sharing their love, the show wouldn’t be the major success it is today.