The Walking Dead and Mountain Dew partner for Augmented Reality App

AMC and Mountain Dew have announced a Walking Dead partnership today with an augmented reality app and a line of limited edition soft drinks! The Walking Dead Encounter is available on IOS and Android.

The Walking Dead Encounter is the key jewel in this AMC/Mountain Dew pairing. Available on IOS and Android, for the first time, fans will be able to merge real life and The Walking Dead together. Here’s how this baby works folks! First, you go out and collect legendary walkers from the show (up to 20 available) by scanning Mountain Dew Walking Dead-branded product and of course, by tuning in to new episodes of the series… And catching a Mountain Dew commercial. Gotta catch-em all!

Season 8 returns on October 22nd to AMC and they’ve promised new iconic walkers to unlock starting with the 1000th episode. Collectors should be on the lookout for specially themed Mountain Dew items to add to their Rick Grimes shrine.

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Packaging featuring fan-favorites Rick Grimes, Daryl Dixon, and Michonne will be on all single serve 20oz. and 12oz. 12-pack outer cases of Mountain Dew, Diet Mountain Dew and Mountain Dew Pitch Black. They’ll only be sold this Fall, while supplies last.

You can almost hear the Ebay listings being typed and entered as you read this! Better get in early if you want to own a piece of series history…

Extra emphasis on early if you’re planning to complete a full walker collection. Your competition is outside setting up tents next to their local supermarkets already. You can never be too early after all.

Scott Collins, President of advertising sales at AMC Networks, took great joy in announcing this pinnacle moment for the franchise:

“This is a meaningful first-of-its-kind partnership for ‘The Walking Dead,’ but most exciting of all is that the fans are at the center of it. This level of partnership and commitment would be notable for any television show, but that it’s happening headed into the eighth season and 100th episode of ‘The Walking Dead,’ is remarkable and demonstrates the enduring appeal, urgency and reach of this iconic series.”

Chauncey Hamlett, senior director of marketing for Mountain Dew, expressed a similar delighted sentiment:

“We are always looking to form partnerships that will deliver one-of-a-kind experiences to DEW Nation! By partnering with AMC and the incredibly successful ‘The Walking Dead’ series, we’re bringing together two of the most passionate fan bases in the country.”

Related Story: The Walking Dead: Our World revealed as Pokemon Go style mobile game

‘Do the Dew’ just took a whole new meaning, let the real-life walker collect-a-thon begin!