Ratings steady for Fear The Walking Dead episode 409: People Like Us
By Sonya Iryna
The Fear The Walking Dead season 4 midseason premiere live views were high enough for the zombie survival drama to lead the ratings in a key demographic.
Fear The Walking Dead returned to strong ratings despite many recent controversies faced by The Walking Dead brand. In the key demographic of 18-49-year-olds, the show led the night with a demographic share of 0.7. The 18-49 demographic is the most important one because that’s the one that advertisers rely on when making decisions about what shows their target markets are watching.
Fear The Walking Dead had the second highest live views for the night with 1.88 million. That’s a slight decline from the midseason finale but still a strong showing for live views, which typically decline during the summer months across the board.
There have been a lot of shakeups and controversies surrounding The Walking Dead brand this summer which have led to some big divides in the fandom. When the Live+3 and Live+7 view numbers are tallied Fear The Walking Dead should see a big uptick in numbers. Consistently the show has picked up more than a million views in extended ratings for each episode in season 4.
Talking Dead, which followed Fear The Walking Dead and was taped instead of airing live, didn’t even place in the top 25 shows for the night. That could be partially due to AMC bumping the show back to 11 PM EST instead of airing it immediately after FearTWD at 10 PM EST. It also could be due to the controversy regarding the reinstatement of host Chris Hardwick. Extended views should pick up for Talking Dead also. Typically Talking Dead is the second highest rated show on Sunday nights behind The Walking Dead.
Losing Two Main Characters Was A Hit
Overall fans have raved about the changes that Fear The Walking Dead has made in season 4. The soft reboot of the show added new characters, moved the characters to a new location, and featured the crossover of Morgan Jones from The Walking Dead. Fans have embraced the new characters, especially soft-spoken John Dorie and his long-lost love June.
But the deaths of two of the original characters, Nick Clark and Madison Clark, left some fans reeling. Alicia Clark is now the only original character left from the pilot episode of Fear The Walking Dead.
Next. Can there be a community with Madison?. dark
It’s normal for the viewer numbers to fluctuate a bit as the show reboots but even with some dips here and there Fear The Walking Dead is holding steady at the number one slot on Sunday nights. The upcoming episode, “Close Your Eyes” is a bottle episode that focuses on Alicia Clark and Charlie. While bottle episodes typically get lower ratings than the more ensemble-focused episodes this episode should be a popular one with fans who have been waiting to see Alicia shine this season.