CEO describes AMC as a content company, not a cable channel

Shows like The Walking Dead, Mad Men, and Breaking Bad found success on AMC and the CEO says they are more of a content company than a cable channel.

AMC has done a great job in building franchises based on some of their most popular properties. The massive success of programs such as Breaking Bad, Mad Men, and, of course, The Walking Dead have made the cable channel a must-have for many television watchers.

But don’t like  CEO Josh Sapan catch you calling it a cable channel. While it may be true that it can be found with cable packages, he likes to think of AMC as being something more…something much bigger.

Here is what Saban said according to the website of Variety:

"“We used to be a cable channel company,” Sapan said. “We are now a content company.”"

That statement couldn’t be appropriate. With AMC building a loyal audience with The Walking Dead, Fear The Walking Dead, and a third announced show based on the property to go with upcoming films featuring Rick Grimes and other stories, it is impressive what Saban’s company is doing with just their zombie survival drama shows alone.

Add in the AMC Premiere service and other properties like Halt and Catch Fire, Killing Eve, NOS4ATU, The Terror, and more helping to draw in new audiences to the channel, the sky could be the limit for what AMC could accomplish in the future.

"“The rules have changed,” Sapan said. “The model has changed for how to make something a big deal.”"

AMC has definitely not been afraid to alter their model to find success as the industry changed around them. If not for the shift to be more of a content company than a cable company, they would be placing limitations on themselves. This way, they can expand and grow as their audience does.