The Walking Dead universe continues to thrive after the conclusion of the main series in 2022. Many of the fans' favorite TWD actors have continued their careers in new movies and shows, and some have added brand ambassadors to their resumes, including a wildly famous face from The Walking Dead: Dead City spinoff.
REEF Perfumes, the Saudi-based luxury fragrance brand, recently teased its social media followers with a cryptic coming soon video featuring a mystery man that fans immediately recognized as The Walking Dead's Jeffrey Dean Morgan. The brand has teamed with Morgan for their 2025 Winter Campaign, promoting the Blanc Ash Perfume, described as a study in quiet power and refined calm.
Below Morgan, known for his TWD character Negan, who carries a barbed wire bat named Lucille as his weapon of choice, this time, he welds a sledgehammer, rides a horse, and more, in the promotional video for the brand. Check out REEF's Instagram for more promos featuring Morgan.
The unisex Blanc Ash blends European precision with authentic Arabian sensibility. The fragrance features top notes of black pepper and saffron with heart notes of vanilla and dry amber, and continues with base notes of cedar wood, patchouli, and sandalwood.
The promotional materials were filmed in Brooklyn, New York, at Gum Studios, and REEF's latest campaign is sleek and winter-inspired, and as JDM states, "Don't let the cold around you freeze your fire. Break the ice, Leave a trace."
Blanc Ash can be purchased via REEF's website for approximately $78.66 USD.
Morgan has continued his role as Negan within TWDU in The Walking Dead: Dead City. This series expands the universe being set in Manhattan and continues the stories of long-time enemies Negan and Maggie (Lauren Cohan). The series has been renewed for a third season, and production is underway in Massachusetts.
A new season means new cast members, and those announced, so far, are Aimee Garcia (Lucifer), Raúl Castillo (Looking), and Jimmi Simpson, pictured below with Morgan.
In addition to his performance as Negan in TWD, Morgan is well known for his roles in Watchmen, Rampage, The Losers, Bloody Axe Wound, Supernatural, and more.
He portrayed Joe Kessler in season 4 of Prime Video's The Boys, and fans long for his return in the fifth and final season. Morgan addressed his return to that series in an interview with Variety, stating, "I don’t know how you do Season 5 without an appearance, at least. That’s my feeling. I’ve never had any official talks about it, but I think it’d be really hard to carry on without some sort of resolution — and hopefully that’ll be a whole season!"
Morgan recently took on a new role as a reality series host on NBC's Destination X. The actor had a reunion of sorts with fellow TWD actor Steven Yeun in Prime Video's adult animated series Invincible. Morgan portrayed a villain, Conquest, who encounters Yeun's Invincible.